I was responsible for developing comprehensive social media strategies aligned with brand goals and target audience needs. My duties included creating engaging, on-brand content for platforms like Instagram, Facebook, and LinkedIn, as well as planning and scheduling posts to maintain a consistent presence. I monitored performance using analytics tools to track key metrics such as reach, engagement, and conversions, and made data-driven adjustments to improve results. I actively engaged with the audience by responding to comments and messages, fostering community and brand loyalty. Additionally, I managed paid advertising campaigns—handling audience targeting, budgeting, and performance optimization. I also prepared regular performance reports and presented insights and strategic recommendations to management.