Fjorda Omega-3
E-commerce / Health & Wellness
Overview
Fjorda is a premium Omega-3 brand targeting a modern, health-conscious audience.
The goal of the project was to create a clean and distinctive visual direction that feels both minimal and high-end, while avoiding typical “nature” clichés often used in this category.
The focus was on building a strong visual identity for the website that communicates quality and simplicity.
The problem
The challenge was not functionality, but perception.
Most products in this category rely on predictable visuals, which makes brands feel generic and interchangeable. The existing direction didn’t stand out or reflect a premium positioning.
At the same time, the design needed to stay simple and not overcomplicate the experience.
category visuals felt repetitive and expected
no strong visual identity
risk of looking generic
needed to feel premium without being heavy
balance between minimalism and character
The goal
The goal was to create a visual direction that feels distinctive, modern, and premium.
The design needed to stand out while remaining clean and easy to navigate.
define a strong and recognizable visual style
avoid typical “nature” aesthetics
create a premium feel through simplicity
keep the interface light and uncluttered
support the product-focused presentation
My Role
I focused on defining the visual direction of the website and translating it into a clean and consistent interface.
The work was centered around typography, layout, and overall aesthetic, shaping how the brand is perceived through the design.
Outcome
The result is a clean and recognizable visual direction that sets the brand apart from typical competitors.
The website feels modern, confident, and easy to navigate, supporting the product while strengthening the overall brand perception.
More Works
FAQ
Frequently Asked Questions
01
What services do you offer?
02
What’s your design process?
03
How long does a project usually take?
04
Can I see updates throughout the design process?
05
What design tools do you use?
06
How do we start working together?
Fjorda Omega-3
E-commerce / Health & Wellness
Overview
Fjorda is a premium Omega-3 brand targeting a modern, health-conscious audience.
The goal of the project was to create a clean and distinctive visual direction that feels both minimal and high-end, while avoiding typical “nature” clichés often used in this category.
The focus was on building a strong visual identity for the website that communicates quality and simplicity.
The problem
The challenge was not functionality, but perception.
Most products in this category rely on predictable visuals, which makes brands feel generic and interchangeable. The existing direction didn’t stand out or reflect a premium positioning.
At the same time, the design needed to stay simple and not overcomplicate the experience.
category visuals felt repetitive and expected
no strong visual identity
risk of looking generic
needed to feel premium without being heavy
balance between minimalism and character
The goal
The goal was to create a visual direction that feels distinctive, modern, and premium.
The design needed to stand out while remaining clean and easy to navigate.
define a strong and recognizable visual style
avoid typical “nature” aesthetics
create a premium feel through simplicity
keep the interface light and uncluttered
support the product-focused presentation
My Role
I focused on defining the visual direction of the website and translating it into a clean and consistent interface.
The work was centered around typography, layout, and overall aesthetic, shaping how the brand is perceived through the design.
Outcome
The result is a clean and recognizable visual direction that sets the brand apart from typical competitors.
The website feels modern, confident, and easy to navigate, supporting the product while strengthening the overall brand perception.
More Works
FAQ
Frequently Asked Questions
01
What services do you offer?
02
What’s your design process?
03
How long does a project usually take?
04
Can I see updates throughout the design process?
05
What design tools do you use?
06
How do we start working together?
Fjorda Omega-3
E-commerce / Health & Wellness
Overview
Fjorda is a premium Omega-3 brand targeting a modern, health-conscious audience.
The goal of the project was to create a clean and distinctive visual direction that feels both minimal and high-end, while avoiding typical “nature” clichés often used in this category.
The focus was on building a strong visual identity for the website that communicates quality and simplicity.
The problem
The challenge was not functionality, but perception.
Most products in this category rely on predictable visuals, which makes brands feel generic and interchangeable. The existing direction didn’t stand out or reflect a premium positioning.
At the same time, the design needed to stay simple and not overcomplicate the experience.
category visuals felt repetitive and expected
no strong visual identity
risk of looking generic
needed to feel premium without being heavy
balance between minimalism and character
The goal
The goal was to create a visual direction that feels distinctive, modern, and premium.
The design needed to stand out while remaining clean and easy to navigate.
define a strong and recognizable visual style
avoid typical “nature” aesthetics
create a premium feel through simplicity
keep the interface light and uncluttered
support the product-focused presentation
My Role
I focused on defining the visual direction of the website and translating it into a clean and consistent interface.
The work was centered around typography, layout, and overall aesthetic, shaping how the brand is perceived through the design.
Outcome
The result is a clean and recognizable visual direction that sets the brand apart from typical competitors.
The website feels modern, confident, and easy to navigate, supporting the product while strengthening the overall brand perception.
More Works
FAQ
Frequently Asked Questions
02
What’s your design process?
01
What services do you offer?
03
How long does a project usually take?
04
Can I see updates throughout the design process?
05
What design tools do you use?
06
How do we start working together?